**Before you pay a professional video crew thousands of dollars to shoot a few videos for you OR give up entirely on trying to make videos good enough  to live up to your standards; know that you have everything you need to do an amazing job yourself – even if you’ve previously been frustrated with your not-so-great-looking results or the technology drove you crazy like so many others.**

What we all want is to easily shoot nice-looking video and get it up on the web as quickly as possible. Right?

Well, if you own an iPhone or iPod Touch 4G – or are thinking of purchasing one – Let me assure you, You Have What It Takes! All you need is some direction on how to use the technology.

As a multi-award-winning video director and veteran video producer for over 19 years; I have used a lot of high-end video cameras.

As a matter of fact, in some of the first productions I worked on we were using $100,000 film cameras with $12,000 lenses! Then the industry moved to much less-expensive video cameras only costing tens-of-thousands.

15 years later I was producing videos and short films with an amazingly-cheap $4,000 Digital Video Camera; the next year its $2,500 High Definition successors. Each iteration, the technology got better, smaller, lighter and cheaper.

Fast forward to last June when the first High Definition camera aboard a phone was released. I was skeptical about how the camera-phone technology would stack up even against the then-popular Flip HD and Kodak Zi8 point-and-shoot video cameras.

After reading up on early reviews, seeing short films shot on iPhones and performing some tests of my own, I went ahead and bought one at the Apple store.

I eagerly took it home to shoot some sample video; still figuring that I could at least use it as a back-up to my other cameras in a pinch or for a quick video blog post.

I’ve been a part of some big commercial productions and have shot with cameras 40-times more expensive – and yet I was blown away by the power this little phone-video camera gave me right out of the box. As a matter of fact…

(I am completely serious!)

As I shared my results with my friends most of them were skeptical like I was. The comment I heard the most from my industry friends was,

and my “not-so-techie” friends said…

Let me first address the “quality” issue.

The images they capture are enormous and extremely detailed. Put it this way; when you shoot with your iPhone or iPod Touch 4G in High Definition and play it back on your HDTV, it will give you back a full-screen, highly detailed crisp video that will make you drop your jaw the first time you see it. Put the iPhone/iPod touch video next to those $4,000 HD Sony cameras I used for my last short film and you can’t really tell a lick of difference – if you know what you are doing.

Next, let me answer the complexity question.

What about all of those buttons and menus I need to navigate through just to shoot a video – I just want to “point & shoot” my videos.  Well, there are two things I’d like to say about that:

• First, The iPhone/iPod Touch camera button can be set in a very easy-to-access place on your phone when you want to just “point & shoot” essentially getting you from “off” to recording in the same amount of time as the flips and just as easily
• Second, getting quality video with ANY camera usually takes a little more effort than just the proverbial pointing and shooting at the subject – no matter how they sell the “it does all the thinking for you” feature
  

I’m about to go out on a limb here and say…

Now, why would I switch from the high-end HD cameras to the iPhone?

• Quality – It gives me great HD quality video as well as total image control when shooting
• Portability – It can go into a shirt pocket. It’s the “always-with-you production studio.” I don’t have to put the bulky camera in a giant, heavy, super-protected flight case
• Flexibility – shoot, edit, add effects, upload directly to YouTube and other video hosting sites & connect with social media
• Price – cheapest HD production studio that I have ever owned

You’re probably saying, “That’s all good Matthew, but how can I use this?”

If you’re new to this whole internet video explosion and how you can use the power you now have to get your message out to thousands and – over the life of many videos – possibly millions of people, you can see why it is vital that you understand HOW to use it right now.

If you have a Flip cam, you are stuck with the limitations that point-and-shoot gives you. Little control, no way to easily connect professional equipment to it. It is what it is.

The Kodak point-and-shoot series has more to offer than the Flip. But even then, Kodak is attempting  to include next year some of the features that the iPhone put out last year.

When you start to compare the three, the iPhone and iPod Touch win every time.

If this still seems a little scary to you; or at the least seems complicated to capture professional-quality video without paying a video crew, read on.

If you start putting yourself out there with a dozen poor quality videos, it isn’t going to help your professional image or boost credibility.  It turns out that your poor quality videos may actually be hurting your reputation by distracting or frustrating your visitors with the poor quality.

So, before you shoot another video, go ahead and download my new SmartPhone Video Producer Shooter’s Guide…

… and I guarantee that within about 10 minutes, you’ll have the knowledge it takes to use this powerful this little iPhone or iPod to market yourself or your clients and get your message out to the world in a clear and professional manner.

You don’t have to own an iPhone or iPod Touch to get a lot of good stuff from the guide,  (because many of the principles do apply to those point-and-shoot cams too) but after reading the guide and seeing the power of these things you’ll want an iPhone or iPod Touch of your own.

Just enter your name and email address above and I will personally send you my Free Guide and brief training Video

Go ahead and enter your name and email address and I’ll immediately send you my  Guide  & video absolutely FREE.

Cheers,

Matthew Peters